Artist & Music Management
Strategic guidance for artists and music projects—from career planning and team coordination to long-term commercial development.
Berlin · Music & Media · Since the 1990s
Music. Media.
Momentum.
Three decades of experience across music, media, artist development and international campaigns.
30+
Years of Experience
25M+
Records Sold
100+
International Chart Placements
Global
Industry Network
Independent perspective
Built on experience.
Focused on what comes next.
JBM Music & Media has worked across music, events and media for more than 30 years, connecting creative ambition with the structures and relationships needed to move projects forward.
That perspective has been shaped by selected past collaborations involving artists including Ofra Haza, Masterboy, Worlds Apart, Music Instructor, Rodrigues, Nate Dogg, Elias, Bad Boys Blue and Undercover, as well as the historical Popvoice music software project developed in cooperation with Dieter Bohlen. Our experience also extends across international industry networks involving Universal Music, Sony Music and BMG.
These names represent selected historical projects and network experience. They do not imply current formal partnerships.
Services
Strategy and execution,
in the same room.
Senior-level thinking across the full life of a music project—shaped around the work, not a preset package.
Music Production & Release Strategy
Production oversight and release architecture designed to move a record from creative direction to a focused market entry.
Social Media & Content Campaigns
Platform-aware concepts, editorial systems and content rollouts that build meaningful attention around artists and releases.
PR & Promotion
Targeted media relations and promotion shaped around the project, its audience and the moments that matter.
Events & Live Concepts
Live formats and event concepts that connect artistic identity, audience experience and commercial objectives.
Sponsorships & Brand Partnerships
Credible connections between music and brands, built around shared relevance rather than short-term exposure.
Label & Publishing
Experienced support across label structures, repertoire development, rights, publishing and international release opportunities.
Track Record
Experience that cannot
be simulated.
30+
years
A working knowledge of how music careers, audiences and markets evolve.
25M+
records sold
Across selected projects and collaborations throughout our company history.
100+
chart placements
International results built across different eras, markets and artist profiles.
Selected Historical
References
- 01Ofra Haza
- 02Masterboy
- 03Worlds Apart
- 04Music Instructor
- 05Rodrigues
- 06Nate Dogg
- 07Elias
- 08Bad Boys Blue
- 09Undercover
- 10Popvoice
These names represent selected historical projects and collaborations. They do not indicate current representation, management relationships or formal partnerships.
Campaigns
Attention is earned through relevance.
JBM develops tailored PR, social media, content and rollout campaigns for artists, creators and music projects. We connect positioning and storytelling with launch strategy, platform-native execution and sustainable audience growth.
PositioningStorytellingRollout StrategyAudience Growth
Discuss Your Campaign 
About JBM
Decades in the business. Still close to the work.
JBM Music & Media is a founder-led company based in Berlin, bringing together long-standing music-business judgment and current digital media execution.
We work directly, think internationally and build the right team around each brief. The objective is straightforward: make better decisions, create stronger work and give every project a credible route into the market.
Berlin-based · Internationally connected
Contact
Let’s discuss what moves your project forward.
label@jbm-music.deJBM Music & MediaJürgen Backes Promotion UG
c/o Factory Berlin
Rheinsberger Str. 76/77
10115 Berlin
Germany